"ICHI is global fashion for the fun fabulous urban girl- Fashion is all about attitude and appearance and this is exactly what the ICHI girl is about.
The ICHI girl is cool and creative and when it comes to fashion she is a step ahead of time. She is a big spender on clothes and is not afraid to take on extra work in her free time so that she can afford looking great 24/7. She is a true party girl, always ready for some fun with her friends and ready to hit the dance floor on weekends.
Predictable...not a chance! She is a fashion chameleon - a free spirit who mix and match regardless of rules and traditions and her look is always cool and entirely her own "