b.young works on the »just-in-time« principle – the right products at the right time. This policy creates impulse sales, and thus commercial success.
Our designers, who constantly keep in touch with fashion trends, produce 6 attractive collections each year: Spring opening, Spring, High Summer, Opening Autumn, Autumn and Year End. These are programmed to follow the major trends of the seasons, and because fashion and lifestyle are constantly changing, we adapt to the market through a mix of Express collections and flash lines.
Express supplement the main collections to ensure that they are up-to-date and current throughout the season. Flash lines are the latest fashion item, also known as flash. Reaction times for these are right down to 4-5 weeks from when the idea is identified through to appearing in the shops.
Consequently, the customer is always able to gather fresh inspiration from a visit to a b.young shop.