Established in Spain in 1962, we were the first European fashion jeans brand to conquer the world. We flourished in the 70’s and 80’s when our iconic fits and flares were worn by influential fashion icons and musicians. Before we knew it, we were all over the dance floor. Between other great jeans brands of that time Lois brought something new, a sexy and fashionable pair of jeans.
Finding the perfect balance between comfort and style revolutionised the women’s jeans forever. Lois was colourful, corduroy and full of ‘flare’. Soon young people all over the world recognised Lois as their perfect fit. Lois was a first and favourite of the movers and shakers of the 70’s onwards and we are sure we will be your favourite too.