Jacks is casual clothing for the average consumer.
The target audience is broad and the collection is very commercial.
Both colors, patterns and shapes are made to have such a wide audience as possible.
The largest part of the collection is graphically toned down to less embroidery and print.
Jacks is also competitive in price.
Given the wide audience, the goal is to create a collection containing so many “must have” styles as possible – and the fabrics and color choices are therefore a dynamic size – compared to what is necessary to achieve the goal of this collection.
In short, a good product – at a competitive price.