Today we conceive fashion in a brand new way, giving ourselves over to the emotions released by the fashion item, and going along with the whole world behind that item – we are not looking for hype whatever the cost.
Antony Morato represents that public in love with “transversatility”, surfing styles and going beyond stereotypes, faraway from trend victimism. The Italian brand takes with it historical griffes know how, bringing it into the future, into the so called “new low-luxury era”. It is the age where value for money is attracting customers focusing on design and hard to satisfy; these are the customers “led” by Morato and these are the customers who have made Morato a must have”.
AM world, made of total-look collections with considerable volume production, relies on a robust company organizational structure and on a careful communication policy with adv campaigns with strong quali-quantitative impacts making the brand a modern icon.